“BASF in China: the First 130 Years” an RASBJ in-person talk by Jörg Wuttke, followed by QA
WHAT: “BASF in China: the First 130 Years”, an RASBJ in-person talk by Jörg Wuttke
WHEN: Wednesday March 24th 7.00 – 8.00pm Beijing Standard Time
WHERE: The German Embassy , 17 Dongzhimenwai Dajie.
More about the Event:
In 1885, BASF established an organization in Shanghai to boost the sales of its products, especially aniline dyes. But this business model had to be adapted to the Chinese market; while French, British, North American and German textile processors needed large batches of BASF dyes, the users in agrarian China were more likely to buy in small volumes. Getting the merchandise from Ludwigshafen to low-volume consumers in remote and hard-to-reach places, was quite laborious. Yet, by 1913, China represented 14% of the global sales of BASF.
In his thought-provoking presentation on over a century of his firm’s involvement in China, BASF China Chief Representative and EU Chamber of Commerce in China President Joerg Wuttke relies on first-hand research, an intimate knowledge of the past and present of the Chinese market and a breath-taking collection of contemporary photographs, marketing materials and documents.
More About the Speaker:
Jörg Wuttke is Vice President and Chief Representative of BASF China, based in Beijing. Since joining BASF in 1997, Mr. Wuttke has been responsible for helping guide the company’s investment strategies for China, negotiation of large projects and government relations. He is the president of the European Union Chamber of Commerce in China. He is vice chairman of the CPCIF International Cooperation Committee, a group representing multinational companies in China’s chemical association, and member of the Advisory Board of the Mercator Institute for China Studies in Berlin. Since 2013, he has been one of four Advisors to the Royal Asiatic Society Beijing.
HOW MUCH: This event is free and exclusively for members of RASBJ. If you know someone who wants to join the RASBJ in order to attend this talk, please ask them to sign up via our website at https://rasbj.org/membership/ at least 48 hours before the event.
HOW TO REGISTER: Please email your full name and ID number to: [email protected] at least 48 hours before the event. On the day of the event, please arrive at the Embassy at 6.30 pm, and remember to bring a photo ID for the security check.
