Pandemic Polemic – C19 and The Art of Persuasion
WHAT: An online RASBJ-ZOOM talk by Scott Kronick about the C19 Pandemic Polemic and The Art of Persuasion.
WHEN: Wednesday 21st April 7pm-8pm Beijing/Shanghai standard time.
MORE ABOUT THE EVENT: The unfolding and unpredictable narrative of Covid 19’s deep impact across the globe is highly visible as it is tracked 27/4 by news publications globally. What is much less visible is the deep research and communications planning which underpins what we read; the reputational, social and economic issues to manage as the global economy seeks to refine its footing. Scott will share his insider’s perspective on how communications are being developed in the Age of Covid and how to build relevant purpose, privacy and personalisation at a mass scale. Referencing live current examples Scott will share his deep expertise on how to use behavioural science to positively and powerfully connect with audiences during chaos, across continents and cultures.
MORE ABOUT THE SPEAKER: Scott Kronick is currently Senior Advisor to Ogilvy Public Relations and Influence. He was previously CEO and President of Ogilvy PR in Asia Pacific based in China. In addition Scott is an Advisory Board Member for the Special Olympics and Adjunct Professor at the Guanghua School of Management at Beijing University. As a Senior Advisor and CEO Scott Kronick has spent his career building and protecting reputations, managing crisis and crafting the public relations for corporations, governments and global NGOs.
HOW MUCH: This event is free and exclusively for members and associates of RASBJ and other RAS branches. If you know someone who wants to join the RASBJ in order to attend this talk, please ask them to sign up via our website at https://rasbj.org/membership/ at least 48 hours before the event.